The visual identity of Florence's first art book fair, Tam Festival, is a testament to the power of illustration and design. The festival's founders, graphic designer Edoardo Cantarella and illustrator Livia De Magistris, sought to create a unique and memorable experience for attendees. Their collaboration, born from a shared love for independent publishing, resulted in a festival that celebrates the world of artist books. The festival's branding is a nod to the ancient Etruscans, a civilization that has a rich history in writing, culture, and design. The custom typography, inspired by the Etruscan alphabet, is a key element of the festival's identity. The use of hand-drawn elements and illustrated letterforms adds a personal touch, making the festival's branding stand out from the crowd. The festival's mascot, a book named Zix, is a playful and cheerful representation of the event. The mascot is featured on banners, T-shirts, and tote bags, bringing a sense of joy and creativity to the festival. The festival's visual identity is a celebration of independent print, and the designers aimed to distance Florence from the visual imagery of the Renaissance, which is often overused and reductive. By delving into the past and exploring the Etruscans, the festival's branding is unique and sets it apart from other events. The use of screen print, Risograph printing, digital printing, and letterpress printing adds to the festival's charm and uniqueness. The festival's visual identity is a testament to the power of collaboration and creativity, and it is a shining example of how design can bring people together and create a memorable experience.
